To TikTok or not to TikTok? Navigating short-form for B2B/niche ICPs
Many marketing leaders are convinced their B2B niche audience is not active on short-form videos apps. Is this true or a myth?
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Trusted by leading marketing teams:
Scale social clips without sacrificing video quality
Unbeatable value-for-money
30x more views than AI clips and 6x more affordable than agencies
Succeeding with social clips is no small feat 🤕
Scaling high-quality clips used to be a headache. Figuring out how to edit 5 clips from each podcast episode, then upload to 3 platforms is a full time job.
Top 1% performing videos
We make edits that people love. Over the course of editing thousands of clips, we've come to learn how to edit for attention
Outsource the technical
Your headaches are over. Easily oversee over the process of scaling podcast editing workflow with done-for-you clips
Insane value-for-money
In 2024 we need to do more with less budget. Our AI/human combo offers clips 5x more affordable than agencies
The formula for amazing clips
#1
Key Moment: What is the right segment to use for your ICP
If your content is boring, no amount of over-editing will save it. We take the time to understand what key moments will get your specific audience to engage.
#2
Video Editing: making the storyline come to life
Each video is professionally edited to meet best practices of short-form platforms together while being unique to your brand and "vibe"
#3
Quality Assurance: typos, branding, safety concerns
Publishing 25 videos a month under your brand socials increases the risk of something slipping through. All Lychee clips are reviewed by human QA teams.
All the bells and whistles
We do what's needed to create the best videos for our customers
Editing that drives performance
Editing styles are optimized to succeed on short-form video apps
Detect interesting key moments
Find moments trained to captivate audience and go viral
Both Shorts and standard video
Choose between 9:16 vertical and 1:1 square formats
Contextually
created b-rolls
Matched visuals extremely relevant to each scene
Feature
VIP guests
Focus clips on specific speakers and include their title and logo
Fits your brands guidelines & "vibe"
Match your brand by adding colors, fonts, logos and CTAs
Unlimited revision requests
Request any change to clips up until you're satisfied
Human
moderation
Your clips are reviewed by content specialists to enforce high standards
Success stories
Why marketing teams enjoy using Lychee:
Buzz Knight
Host of Takin a Walk Podcast
Wanted to say thanks to team Lychee for being an integral part of reaching 1 million podcast downloads. They create these great short videos from the audio we submit and make them into cool storylines. This helps the pod grow a lot on YouTube.
Adam O'Donnell
Startup Partnerships at ZenDesk
Lychee is an absolute game-changer for podcasters like me! The quality and creativity of the clips they produce are simply outstanding. Thanks to Lychee, Sit Down Startup podcast is reaching more founders on social media.
Gentry Thomas
Owner of Podcast Studio
I'm very happy with the overall performance. The platform is very user friendly. We love the content because it keeps our audience engaged. It's very creative and very efficient and it's definitely taking our social media presence to the next level.
Francesco Ciulla
Head of Social at daily.dev
Dealing with multiple formats is a task, but Lychee simplifies it brilliantly. I offload our Twitter Spaces to them, and they return tailored videos ready for TikTok and LinkedIn. The blend of speed and quality is truly transformative for our marketing efforts.
Leah Martin
Marketing Manager at Seraphim Space
Lychee's Studio product is a productivity powerhouse. The ease of converting our podcast sessions into platform-ready videos in just two days is unmatched. It's not just a tool - it's our secret weapon for creating high-quality content!
Jacy Nova
Partner & Producer
As a podcast producer, time and quality are critical. Lychee's has been a game-changer for us. With the ability to select and personalize content, we can efficiently transform our podcast into tailored marketing content. The turnaround time is impressive, too!
FAQs
What happens if I'm not happy with my clips?
Don't fret! We offer unlimited revisions until you are satisfied.
1. Enter Lychee Studio
2. Click "Revision" on your desired order
3. Write down any comments you have
4. You'll get the revisions within 24 hous
Will IÂ be disappointed with the quality like other AI clip tools?
Heck no! Unlike AI-only tools (Opus, Munch, Riverside) that generate clips that are "meh" and not something most marketers/content teams would be proud to publish on their business pages. Our solution, which blends the power of AI with human editors focuses on high quality B2B clips that can be ordered at scale.
How do I know if my audience is active on TikTok/Reels/YouTube?
Short answer: there are 2+ billion users active on short, there is a small chance your ICPÂ is not there.
To be sure, we suggest running a one-time experiment to test it out, see more info here:
‍
https://www.lychee.so/is-my-audience-on-tiktok
My content is not in English. When will this be supported?
Startups need to focus on one thing. Right now we're focusing on English only to be the best. In the future we will add support to more languages. Signup to our waiting list for Non-EN content.
IÂ currently handle editing in-house, why should IÂ outsource this?
Unless you're a media company and creating videos is your main competency, having internal resources working on this is likely holding you back.
1. Bandwidth: To succeed you'll need 1-4 clips per day. Internal marketers are likely the most expensive resource you have and they should be focused on high-leverage jobs and not something easily outsourced.
2. Learning Curve. Getting the hang of the proper editing style and getting into rhythm often takes months to get right. You can skip this learning period by working with the experts from day 1.
3. Costs. An internal employee in the USA or Europe costs $120k per year, or $10k per month. A professional edited clip takes 4 hours to create. This comes out to $250-400 per video clip (10x more!)
We are using a freelancer for clips, why is this better?
Freelancers are a great way to quickly get started, but a headache to manage:
1. Availability - freelancers often get pulled into new tasks and ditch their previous ones
2. Bandwidth to manage - You need to manage freelancer, especially if from non-English speaking countries.
3. Can't scale. If you’d like to 10x your video output, you'll need to switch your setup
